Aldi have never been afraid of bold and out-of-the-box marketing. You just have to revisit their early TV ads that blatantly, and somewhat controversially, compared mainstream brands’ products to their cheaper and almost identical alternatives. This month Aldi were at it again, giving us all a lesson in how reactive social media, mixed with the right dose of controversy, can generate some electrifying noise around your brand. We also saw how, as a competitor, with … Continue reading 5 social media takeaways from Aldi’s #Aldi30thBirthdayParty campaign
When it comes to B2B PR, there’s an abundance of style guides, tips and tricks you can follow to write your release. However, how does this differ when you’re trying to catch the eye of trade journalists and potential b2b clients? Conventionally, B2B PR content can carry the reputation of being somewhat dry and corporate, with B2B PR agencies often having to dig a little deeper and get creative to find an angle that will connect … Continue reading How to engage audiences with B2B PR content
In the age of information, content is in abundance. Scroll through social media and you will be spoilt for choice: every company worth its salt pumps out content to win over the hearts and minds of prospective customers. Sadly, it doesn’t always hit the mark. When the ‘Likes’ are low and the average time spent on the page is not marrying up to your expectations, it might be time to go back to the drawing … Continue reading How to create a winning content marketing strategy
A YOURS . SINCERELY virtual panel discussion The impact of this year’s unprecedented events on the marketing and PR world has been huge and marketers across the UK, and the world, have been forced to rip up their marketing plans for the year and spin on a dime. As a marketing and comms agency, understanding what good looks like in the ‘new normal’ is essential to our day-to-day - but the landscape has changed, and … Continue reading How to win the game when the rules have been changed? – Marketing 2020
Q&A with one of our crisis communications specialists, Hollye Kirkcaldy What is a Crisis Communication plan? A crisis communications plan is a set of pre-agreed guidelines and templates which prepare a business to respond proactively to a potential crisis in order to minimise commercial, operational and reputational impact. It can take a huge amount of work to put together, but it will enable a business to work quickly under potentially difficult circumstances. Does every business … Continue reading Crisis Communications: best practices for a response plan
If history has taught us anything, it’s that when the going gets tough, marketing is nearly always the first department to face cuts. Understandably, with budgets capsized, leaders will naturally prioritise activity that keeps the lights on and salaries paid. What’s more, given the sensitive nature of the current financial crisis, most marketers would agree that an adjustment of approach has been necessary - after all, no one wants to be an ambulance chaser. Predictably, … Continue reading Marketing and PR: the shape of our industry to come
5 social media best practices every business should follow Social media can be your biggest friend when it comes to marketing - particularly in a time where more people are using digital channels to communicate. With budgets cut and more traditional marketing channels off the cards due to lockdown, this is the perfect opportunity to dedicate some time and spend to optimise social media marketing for your small business. Not only is social media one … Continue reading How to optimise social media marketing for your business
Business as usual? What is “business as usual” in the time of social distancing? The Coronavirus has changed the way we work, and British businesses are facing novel challenges. Many are seeing their marketing spend slashed, events calendars turned on their heads and sales processes called into question. In the B2B space, the lack of in-person communication from life in lockdown looks on the surface to be an unshakeable hurdle. Nevertheless, there are opportunities here. … Continue reading Finding opportunity in uncertainty: How B2B brands can adapt their marketing plans in the current climate
Coronavirus has undoubtedly caused a huge shift in consumer behaviour and businesses are feeling the effect on a global level. But while these are testing times for business, it’s sensible to look at adapting your marketing strategy to potentially lessen the impact. Admittedly, in all the doom and gloom it can be difficult to see the business opportunities. However, the reality is, that certain companies will be well-positioned to benefit in the behavioural shift we … Continue reading How can businesses introduce agile marketing over the coming months?
Perhaps you’re a well-established business seeking investment and need a public relations agency to take your media outreach to the next level, or you’re a start-up and want to do more to amp up the noise around your brand. Whichever stage you’re at, both require a close understanding of what journalists are looking for, and the inside knowledge of how to pitch to the press correctly. Public relations can be a long, hard process - … Continue reading Do and don’ts when pitching to the press
2020 is going to be an incredibly exciting year for us at YOURS . SINCERELY. From new office plans, to delivering some big projects, and getting great results for our clients, we can’t wait for what the year has in store. But what better way to kick-off our 2020 blog, than by introducing our fantastic, and always growing, team who fuel the agency on a day-to-day basis. Amy What do you do at YOURS . … Continue reading YOURS . SINCERELY, the team
2019 has been an exciting time for media, but what trends can we expect to dominate in the year ahead? While there is a lot of uncertainty, we wanted to share our thoughts on what we predict will impact the marketing landscape in 2020 and beyond. The growth in digital media over traditional offline sources has transformed the marketing landscape and it is set to continue into 2020, with 84% of marketers planning to increase … Continue reading Our 2020 industry predictions: back to reality
The work-life balance debate has raged on for many a year now, but probably never more so than now. An increased awareness around employee mental health and wellbeing has once again pushed the debate of a four day week back to the top of the news agenda. With the upcoming General Election, Jeremy Corbyn and Labour are pushing a nationwide four day week as one of their flagship policies, to much dismay to many in … Continue reading The Four Day Working Week – a reality or fantasy?
London has been at the heart of the PR industry and home to the UK’s leading creative talent for decades. It is a communication hub linking agencies and businesses from all over the globe. However, with the growth of tech and top-quality talent moving outside the M25 (especially to the South West), isn’t it time we started recognising and exploiting opportunities elsewhere? Increasingly today, the key differentiator for clients is no longer location, but the … Continue reading Is the future of PR outside London?