THE YOURS . SINCERELY BLOG

How to create a winning content marketing strategy

In the age of information, content is in abundance.  Scroll through social media and you will be spoilt for choice: every company worth its salt pumps out content to win over the hearts and minds of prospective customers.  Sadly, it doesn’t always hit the mark. When the ‘Likes’ are low and the average time spent on the page is not marrying up to your expectations, it might be time to go back to the drawing … Continue reading How to create a winning content marketing strategy

How to win the game when the rules have been changed? – Marketing 2020

A YOURS . SINCERELY virtual panel discussion The impact of this year’s unprecedented events on the marketing and PR world has been huge and marketers across the UK, and the world, have been forced to rip up their marketing plans for the year and spin on a dime. As a marketing and comms agency, understanding what good looks like in the ‘new normal’ is essential to our day-to-day - but the landscape has changed, and … Continue reading How to win the game when the rules have been changed? – Marketing 2020