THE YOURS . SINCERELY BLOG

Marketing and PR: the shape of our industry to come

If history has taught us anything, it’s that when the going gets tough, marketing is nearly always the first department to face cuts. Understandably, with budgets capsized, leaders will naturally prioritise activity that keeps the lights on and salaries paid. What’s more, given the sensitive nature of the current financial crisis, most marketers would agree that an adjustment of approach has been necessary - after all, no one wants to be an ambulance chaser.  Predictably, … Continue reading Marketing and PR: the shape of our industry to come

How to optimise social media marketing for your business

5 social media best practices every business should follow  Social media can be your biggest friend when it comes to marketing - particularly in a time where more people are using digital channels to communicate. With budgets cut and more traditional marketing channels off the cards due to lockdown, this is the perfect opportunity to dedicate some time and spend to optimise social media marketing for your small business.  Not only is social media one … Continue reading How to optimise social media marketing for your business