Business as usual? What is “business as usual” in the time of social distancing? The Coronavirus has changed the way we work, and British businesses are facing novel challenges. Many are seeing their marketing spend slashed, events calendars turned on their heads and sales processes called into question. In the B2B space, the lack of in-person communication from life in lockdown looks on the surface to be an unshakeable hurdle. Nevertheless, there are opportunities here.
Coronavirus has undoubtedly caused a huge shift in consumer behaviour and businesses are feeling the effect on a global level. But while these are testing times for business, it’s sensible to look at adapting your marketing strategy to potentially lessen the impact. Admittedly, in all the doom and gloom it can be difficult to see the business opportunities. However, the reality is, that certain companies will be well-positioned to benefit in the behavioural shift we