Purpose-driven campaigning isn’t anything new to the marketing world, but it is certainly growing with more and more brands hopping on the trend. According to an industry study, 74% of consumers globally expect brands to take a stand on important issues, so it is no wonder companies are adopting this strategy in high numbers. But, with so many looking to jump on the ethical campaign train, who is taking it to the next level? We
by Beth Evans I first met Dom and Amy in a coffee shop in Bristol during which we chatted and got to know one another. Keen to learn but having had no previous experience in the industry, it was in this meeting that I first began to understand the PR and marketing world and how Yours Sincerely were forging their place within it.  What attracted me to Yours Sincerely was how they are combining traditional PR/comms