Aldi have never been afraid of bold and out-of-the-box marketing. You just have to revisit their early TV ads that blatantly, and somewhat controversially, compared mainstream brands’ products to their cheaper and almost identical alternatives. This month Aldi were at it again, giving us all a lesson in how reactive social media, mixed with the right dose of controversy, can generate some electrifying noise around your brand. We also saw how, as a competitor, with
When it comes to B2B PR, there’s an abundance of style guides, tips and tricks you can follow to write your release. However, how does this differ when you’re trying to catch the eye of trade journalists and potential b2b clients? Conventionally, B2B PR content can carry the reputation of being somewhat dry and corporate, with B2B PR agencies often having to dig a little deeper and get creative to find an angle that will connect