The business landscape is in a state of flux. From advances in technology and the evolution of culture to economic challenges in a volatile landscape, businesses spanning all sectors have been under pressure to adapt.
If that wasn’t enough to contend with, the unprecedented impact of the Covid-19 crisis has accelerated the need for a new approach – the question is, what does good look like today when it comes to marketing and PR?
To answer this question, we will be hosting a virtual panel discussion on July 2nd 2020 featuring a selection of industry-leading experts.
Joining us for our first instalment of our virtual roundtable is Be Kaler Pilgrim, Founder & Chief of Brand & Partnerships of Futureheads Recruitment, Ash Phillips, Founder of the start-up community and resource bank Yena and Rowena Malpass, Senior Digital Marketing Manager at Good Energy.
Hosted by Yours Sincerely’s own Dominic Baliszewski, the event will run for an hour and finish with a Q&A Session where you can put your queries or concerns to our panellists.
Who is speaking?
Be Kaler Pilgrim, Founder @ Futureheads Recruitment
A pioneer in positive employment practices, Be has been in the recruitment industry for almost 20 years. As the Founder of Futureheads, a specialist digital recruitment agency, she is focused on growing the business’s profile through marketing, brand, quality and delivery. Be will be sharing insight as to how her business has adapted to the new normal and which marketing and PR tactics have helped keep the brand front of mind for clients and candidates.
Ash Phillips, Founder @ Yena
Ash Phillips is the mind behind Yena – a startup community that provides business benefits by subscription. His broad expertise across the field of brand development and strategy now sees Ash sit on several start-up boards, mentoring business leaders in those critical early stages. Ash will be sharing strategic advice for start-up founders and shining a light on how Yena have navigated the challenges of Covid-19.
Rowena Malpass, Senior Digital Marketing Manager @ Good Energy
Rowena oversees Marketing across multiple channels at Good Energy including earned, owned and paid. Her background covers the full digital spectrum, from running social accounts for global CEO of HSBC to designing a customer acquisition strategies for household brands. Rowena will be sharing how Good Energy re-positioned their entire marketing strategy in a matter of weeks to adjust to Covid-19, and how that has result is new customers signing up.