There’s nothing like a perfectly-timed campaign that cuts through the noise and starts the right conversations. When a PR or marketing campaign really cuts the mustard, we think it’s worth celebrating.

At Yours Sincerely, our culture is built on sharing ideas and taking inspiration from a variety of sources. We may be competitive, but we also believe in giving credit where it’s due!

Below is a running collection of the latest #marketingwins of the week.
If you spot a Tweet, article, ad or email that you think hits the money, we’d love to hear from you – drop us a line at team@yourssincerely.online.

Samaritans: ‘Brew’ Monday

We absolutely loved Samaritans’ take on ‘Blue Monday’ this week, instead re-naming the day ‘Brew Monday’ to encourage everyone to reach out to their colleagues, friends and family to check in.

Any initiative which gets everyone talking about mental health – especially during these difficult times – we’re behind!

Read more about this #marketingwin here.

Sony: PS5 London Underground Makeover

Ahead of Sony’s PS5 launch, Sony gave Oxford Circus a PS5 upgrade turning the station signs into symbols from the PS5 controller.

Twitter users uploaded photos of the promo London Underground signs on Regent Street, located (inconveniently?) in front of the Soho Microsoft Store – although Oxford Circus station is also very close to PlayStation UK’s office on Great Marlborough Street, so maybe that’s a coincidence. Either way, it’s a fantastic bit of marketing!

Read more about this #marketingwin here.

Yorkshire Tea: The Socially Distancing Teapot

This campaign by Yorkshire Tea had to be an #EpicMarketingWin!

For many of us leaving the office for another month in lockdown, there’s no doubt we’ll be missing lots of the perks over the next month – we only wish we had one of these to return to in our office.

Read more about this #marketingwin here.

Aldi: #Aldi30thBirthdayParty

Aldi UK have never been afraid of bold and out-of-the-box marketing.

This month, they were at it again with their #Aldi30thBirthdayParty campaign – giving us all a lesson in how reactive social media, mixed with the right dose of controversy, can generate some electrifying noise around your brand.

Read more about this #marketingwin here.

John Lewis: Home Schooling Heroes

Calling on all Home Schooling Heroes, John Lewis Cribbs Causeway decided to offer all Bristol parents a complimentary coffee or glass of fizz for their hard work.

A unique and meaningful take on all the eating out offers as we head out of lockdown.

Read more about this #marketingwin here.

Smile at the world orthodontics: Best time ever to get braces!

Smile at the World Orthondontics really nailed it with their ‘Best time ever to get braces!’ campaign.

Hats off to them – and bonus points for making us laugh with a coronavirus campaign. 

Read more about this #marketingwin here.

Burger King: Michelin star rating

Burger King are certainly on a roll at the moment. On a quest for a Michelin Star, the Belgium Burger King CEO decided to put this question to the inspectors:

“How many places does your little red book have that serve exceptional dishes that are on the table in five minutes and where you don’t have to book three months ahead?”

We can’t argue with that.

Read more about this #marketingwin here.

Yorkshire tea: Don’t buy our tea

When a far-right vlogger praised her favourite local brand for not having voiced support for the Black Lives Matter movement, Yorkshire Tea sprung into action.

Making their opinion clear, Yorkshire Tea said it had not yet commented on the BLM protests as it had been “taking time to educate” itself.

It tweeted: “Please don’t buy our tea again. We’re taking some time to educate ourselves and plan proper action before we post. We stand against racism.”

We’re no stranger to Crisis Comms and this is an example of a reactionary post done right.

Read more about this #marketingwin here.

EasyJet: Comic book face masks

We love this move from easyJet to help children feel more at ease when flying with their airline.

With new guidelines mandating for passengers to wear masks to slow the spread of the virus, easyJet have launched a range of children’s face masks designed by Irish illustrator Will Sliney, who has worked on Spider-Man and Star Wars comics.

Captain David Morgan, easyJet’s director of flight operations, said:

“Flying with face masks is going to be a new experience for everyone, especially young children, so I hope these fun designs, inspired by comic book characters, help to encourage kids to wear their masks onboard”

Read more about this #marketingwin here.

Marcus Rashford: Protect the vulnerable

From sky high salaries to secret affairs and wild nights out, footballers don’t typically have the best reputation in the press. That changed when Manchester United’s Marcus Rashford used his platform to write to the government, asking that they continue to provide free school meal vouchers to children during the forthcoming summer holidays.

“The government has taken a “whatever it takes” approach to the economy, I’m asking you today to extend that same thinking to protecting all vulnerable children across England [and] I encourage you to hear their pleas and find your humanity,” declared Rashford.  

The subsequent U-turn that followed from the government shows that it only takes a well-loved sports-star to use their platform for positive change to take place.

Read more about this #marketingwin here.

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