Increased brand awareness, driving new business, improving SEO, improving customer engagement and supporting your wider marketing efforts are just some of the benefits that can be achieved from doing social media right. As a result, social media management has become a core part of the marketing plan for businesses of all shapes and sizes.
The challenge for a lot of small and medium sized businesses is finding the time to run social activity. What’s more it can be difficult to get the tone of voice right, and be sure you’re talking about the right things, in the right way. YOURS . SINCERELY can help. Having run social campaigns for a variety of brands across a number of verticals, we know what works and can help you deliver.
What we can do for you
We offer a four step approach to social media management, this allows us to fully understand your requirements and then move on to achieving your goals.
- Goal gathering – what is the business trying to achieve more broadly from marketing efforts and what are the existing social goals, if any. We don’t just look at social goals here, but spend time understanding wider marketing and strategic goals – this allows us to build a plan to help drive wider business value
- Social audit – getting under the skin of your existing social profiles and activity and benchmarking this against key competitors and the wider market
- Bespoke plan – Full details and recommendation – this will integrate with wider marketing activity being run by the business (e.g. content marketing, press, paid) to help drive upticks across all. We’ll also recommend metrics / KPIs with which to measure success
- Ongoing management – Delivery of the plan with full management of social channels (including managing customer / client enquiries if needed) with regular reporting
If you’d like more information on what we can do for you or how we’ve helped others then get in touch today.