How to create a winning content marketing strategy

In the age of information, content is in abundance.  Scroll through social media and you will be spoilt for choice: every company worth its salt pumps out content to win over the hearts and minds of prospective customers.  Sadly, it doesn’t always hit the mark. When the ‘Likes’ are low and the average time spent on the page is not marrying up to your expectations, it might be time to go back to the drawing … Continue reading How to create a winning content marketing strategy

How can businesses introduce agile marketing over the coming months?

Coronavirus has undoubtedly caused a huge shift in consumer behaviour and businesses are feeling the effect on a global level. But while these are testing times for business, it’s sensible to look at adapting your marketing strategy to potentially lessen the impact. Admittedly, in all the doom and gloom it can be difficult to see the business opportunities. However, the reality is, that certain companies will be well-positioned to benefit in the behavioural shift we … Continue reading How can businesses introduce agile marketing over the coming months?