What you need to know about marketing on Instagram

Originally hailed for it's gridded simplicity, over the last few years (and since it's purchase by Facebook), Instagram has rolled out a series of updates securing it’s frontrunner status in the social media landscape. These features - first Instagram for Business, then Stories, Shops, Reels and now IGTV - have made Instagram a must-have tool for digital marketers. As a visual-centric marketing solution, Instagram has been making waves in the B2B marketing space too. In … Continue reading What you need to know about marketing on Instagram

5 reasons to increase your Digital Marketing spend in 2021

The results are in and we’re officially spending more time online and on social than ever before, an average of 7 hours a day to be exact - double the usage of pre-pandemic levels. And, with the start of 2021 defined by yet another lockdown, the acceleration to a digital world won't be slowing down anytime soon. In this new climate, digital marketing is providing businesses with the best chances for competition, survival and business … Continue reading 5 reasons to increase your Digital Marketing spend in 2021