Several times a year, Google makes significant and broad changes to their search algorithms and systems. These ‘core updates’ are designed to ensure Google is delivering on their mission to present relevant and useful content to searches. Whilst the latest instalment has gone under the radar, the updates are a pretty big deal, with many websites having lost rankings, engagement and revenue as a result. So, what are the latest changes and how will they … Continue reading Content marketing checklist for 2021
It’s been said a thousand times, 2020 has been unpredictable and unforgiving. This post, however, is not about 2020, it's about looking forward to 2021 and, dare we say it, beginning to predict what tools we might need to include in our arsenal for the coming year. We’ve gathered insight from our clients, and the Financial Services industry as a whole, and have compiled the five key activities that every Financial Services business should do … Continue reading 5 essential marketing activities for Financial Services businesses to consider NOW, ahead of 2021.