How to create a winning content marketing strategy

In the age of information, content is in abundance.  Scroll through social media and you will be spoilt for choice: every company worth its salt pumps out content to win over the hearts and minds of prospective customers.  Sadly, it doesn’t always hit the mark. When the ‘Likes’ are low and the average time spent on the page is not marrying up to your expectations, it might be time to go back to the drawing … Continue reading How to create a winning content marketing strategy

Marketing and PR: the shape of our industry to come

If history has taught us anything, it’s that when the going gets tough, marketing is nearly always the first department to face cuts. Understandably, with budgets capsized, leaders will naturally prioritise activity that keeps the lights on and salaries paid. What’s more, given the sensitive nature of the current financial crisis, most marketers would agree that an adjustment of approach has been necessary - after all, no one wants to be an ambulance chaser.  Predictably, … Continue reading Marketing and PR: the shape of our industry to come