Marketing and PR: the shape of our industry to come

If history has taught us anything, it’s that when the going gets tough, marketing is nearly always the first department to face cuts. Understandably, with budgets capsized, leaders will naturally prioritise activity that keeps the lights on and salaries paid. What’s more, given the sensitive nature of the current financial crisis, most marketers would agree that an adjustment of approach has been necessary - after all, no one wants to be an ambulance chaser.  Predictably, … Continue reading Marketing and PR: the shape of our industry to come

Do and don’ts when pitching to the press

Perhaps you’re a well-established business seeking investment and need a public relations agency to take your media outreach to the next level, or you’re a start-up and want to do more to amp up the noise around your brand. Whichever stage you’re at, both require a close understanding of what journalists are looking for, and the inside knowledge of how to pitch to the press correctly. Public relations can be a long, hard process - … Continue reading Do and don’ts when pitching to the press