Do and don’ts when pitching to the press

Perhaps you’re a well-established business seeking investment and need a public relations agency to take your media outreach to the next level, or you’re a start-up and want to do more to amp up the noise around your brand. Whichever stage you’re at, both require a close understanding of what journalists are looking for, and the inside knowledge of how to pitch to the press correctly. Public relations can be a long, hard process - … Continue reading Do and don’ts when pitching to the press

How to write a great press release

So you (or your client) has something that you want to talk about. You want to go to the press with your news in an attempt to spread the word far and wide. In order to do so you need to put out a press release that will get opened, get your point across and, hopefully, translate into coverage. Writing a good release in a skill and, like other skills, practice makes perfect. Today we … Continue reading How to write a great press release