Crisis Communications: best practices for a response plan

Q&A with one of our crisis communications specialists, Hollye Kirkcaldy What is a Crisis Communication plan?  A crisis communications plan is a set of pre-agreed guidelines and templates which prepare a business to respond proactively to a potential crisis in order to minimise commercial, operational and reputational impact. It can take a huge amount of work to put together, but it will enable a business to work quickly under potentially difficult circumstances. Does every business … Continue reading Crisis Communications: best practices for a response plan

Marketing and PR: the shape of our industry to come

If history has taught us anything, it’s that when the going gets tough, marketing is nearly always the first department to face cuts. Understandably, with budgets capsized, leaders will naturally prioritise activity that keeps the lights on and salaries paid. What’s more, given the sensitive nature of the current financial crisis, most marketers would agree that an adjustment of approach has been necessary - after all, no one wants to be an ambulance chaser.  Predictably, … Continue reading Marketing and PR: the shape of our industry to come