5 social media takeaways from Aldi’s #Aldi30thBirthdayParty campaign

Aldi have never been afraid of bold and out-of-the-box marketing. You just have to revisit their early TV ads that blatantly, and somewhat controversially, compared mainstream brands’ products to their cheaper and almost identical alternatives. This month Aldi were at it again, giving us all a lesson in how reactive social media, mixed with the right dose of controversy, can generate some electrifying noise around your brand. We also saw how, as a competitor, with … Continue reading 5 social media takeaways from Aldi’s #Aldi30thBirthdayParty campaign

How to optimise social media marketing for your business

5 social media best practices every business should follow  Social media can be your biggest friend when it comes to marketing - particularly in a time where more people are using digital channels to communicate. With budgets cut and more traditional marketing channels off the cards due to lockdown, this is the perfect opportunity to dedicate some time and spend to optimise social media marketing for your small business.  Not only is social media one … Continue reading How to optimise social media marketing for your business