It’s been said a thousand times, 2020 has been unpredictable and unforgiving. This post, however, is not about 2020, it's about looking forward to 2021 and, dare we say it, beginning to predict what tools we might need to include in our arsenal for the coming year. We’ve gathered insight from our clients, and the Financial Services industry as a whole, and have compiled the five key activities that every Financial Services business should do … Continue reading 5 essential marketing activities for Financial Services businesses to consider NOW, ahead of 2021.
Aldi have never been afraid of bold and out-of-the-box marketing. You just have to revisit their early TV ads that blatantly, and somewhat controversially, compared mainstream brands’ products to their cheaper and almost identical alternatives. This month Aldi were at it again, giving us all a lesson in how reactive social media, mixed with the right dose of controversy, can generate some electrifying noise around your brand. We also saw how, as a competitor, with … Continue reading 5 social media takeaways from Aldi’s #Aldi30thBirthdayParty campaign