How to engage audiences with B2B PR content

When it comes to B2B PR, there’s an abundance of style guides, tips and tricks you can follow to write your release. However, how does this differ when you’re trying to catch the eye of trade journalists and potential b2b clients? Conventionally, B2B PR content can carry the reputation of being somewhat dry and corporate, with B2B PR agencies often having to dig a little deeper and get creative to find an angle that will connect … Continue reading How to engage audiences with B2B PR content

How to create a winning content marketing strategy

In the age of information, content is in abundance.  Scroll through social media and you will be spoilt for choice: every company worth its salt pumps out content to win over the hearts and minds of prospective customers.  Sadly, it doesn’t always hit the mark. When the ‘Likes’ are low and the average time spent on the page is not marrying up to your expectations, it might be time to go back to the drawing … Continue reading How to create a winning content marketing strategy