A common question we get asked is ‘How big should my marketing budget be?’. In reality, this entirely depends on what you are trying to achieve. The reason this is a bit of a chicken and an egg is that when defining what your marketing outputs and goals should be, a strategy can only be built once budget has been allocated.

Often one of these factors is informed by wider business decisions and strategic objectives. So, the right question to ask is ‘How do I best spend my marketing budget to get the best results?’.

Learn how to make the most out of your marketing budget with our ultimate guide.

Here, I’ll be letting you in on the dos and don’ts of how best to spend your marketing budget, no matter the size.