Your AI-Generated Content 101

Artificial intelligence or AI has been around for quite a while but it’s only recently that the technology has become more accessible with sites like Chat GPT or Jasper.ai, being so intelligent that it’s been considered as a replacement for humans. In this blog post, we’ll explore the emergence of AI and the impact it’s having on marketing. This is your 101 on AI-generated content – what exactly AI is, how can it be used and is it just a passing trend or is it here to stay? 

What is AI?

At its core, artificial intelligence refers to machines that can think and act like humans. They’re capable of making decisions based on data and information they receive from their environment. This means that instead of relying solely on human input, AI systems can “learn” from their mistakes and improve over time. As such, AI can be used for a variety of tasks, such as personalising customer experiences or optimising search results. 

AI technology can be broken down into three categories: 

• Weak AI (also known as narrow AI), which is designed to perform specific tasks that we often see in our everyday lives, for example, weather apps, searching the internet and facial recognition.
• General AI (or strong AI) mimics human behaviour, reasoning and thinking, just like we’d be capable of doing. Chatbox and autonomous vehicles are just a few examples.
• Superintelligence AI, which far surpasses human intelligence.

What Are The Benefits Of Using AI for Businesses?

According to this article the primary benefit of using artificial intelligence is efficiency. By relying on machines to handle complex tasks, businesses are able to save not only time but also money, all while increasing accuracy and productivity.  For instance, self-driving cars are able to navigate roads with greater precision than humans, as they’re not limited by physical constraints, such as fatigue or distraction. 

AI also has the potential to improve customer service by providing more personalised experiences for customers through automated chatbots or virtual assistants, like Amazon’s Alexa or Apple’s Siri. These technologies can quickly respond to customer enquiries and provide accurate information without having to rely on human intervention. This streamlining can help reduce wait times and increase customer satisfaction levels, as well as improving operational efficiency for businesses.

Benefits of AI in marketing

Now, we know what you’re all thinking: “If AI is able to do all of those things, then does it make humans obsolete?” To put some of your fears to bed, the robots are probably not coming for your jobs, at least not yet. In fact, AI could actually help instead of hinder. 

For example, AI can help in marketing by assisting content writers in generating more engaging content faster and with fewer errors. AI, therefore, frees up time for content writers to focus on the more creative aspects of writing, such as, brainstorming ideas or finding innovative ways to present content. Furthermore, marketers now have more access to predictive analytics into how their work performs online and how people interact, since many marketing campaigns are powered by AI. Allowing them to create higher-quality and effective marketing content faster than ever before.

AI-generated content might not just be for blog articles, but for help with engaging email campaigns, CTAs and keywords etc. too. 

 AI-generated content put to the test

Artificial intelligence is becoming scarily advanced these days, and it’s hard to tell the difference between a human-written piece and one created by AI! To put this to the test, we had our newest Yours Sincerely team member, Katie Hurst write her bio… but then we also had AI write another bio for Katie too.

Bio two

“Katie is the latest addition to Yours Sincerely, joining us as our new PR Account Manager. From launching restaurants to running national sports programmes, Katie has had a wealth of experience in designing, implementing and managing campaigns for a wide array of target audiences. With a background in both in-house and agency-led PR, Katie understands the need to get to grips with the complexities, meaning and purpose behind your brand, that you want expressed internally and externally.

Whether you’re looking for in-person events, help with your social media platforms or coverage across national, trade and regional press, Katie is here to help get your brand the results you deserve.”

The results are in…

Can you tell which is the AI-generated content? The team at YS found it surprisingly difficult to determine which was AI-generated and which was created by a person! Has AI come so far that it’s now able to create content almost indistinguishable from the real thing? 

I can hardly bear the suspense… bio 1 was in fact the AI-generated content. 

Conclusion

All things considered, it’s clear that AI gives us an incredible array of possibilities to work with, so much so that we are seriously considering how we can use AI in our agency! And whilst it does bring certain opportunities for us, the key takeaway here is understanding that relying on AI should never replace human intelligence. AI  should be used as a tool to support and heighten our capabilities, making it easier for us to do our jobs better and faster. After all, why should we let machines have all the fun? 

So, if you’re feeling overwhelmed by all this tech talk and need help with marketing from an actual person, watch our video below and don’t hesitate to get in touch!