Earned Visibility™
Your future clients aren’t Googling you. They’re hearing your name in a podcast, reading your quote in an article and asking ChatGPT who to trust. If you’re not being surfaced by AI and shared by people, you’re not being discovered.
This is the new game. We call it your Earned Visibility Score™ – and, alongside our expert partners at Noble Performance, we measure it using our unique Earned Visibility platform and then create a bespoke plan to grow your visibility in AI search results.
Find your Earned Visibility score
What is Earned Visibility?
Earned Visibility is how you get found by the people – and platforms – that matter. 80% of customers now rely on AI-written results.
As a result, your next customer isn’t searching for keywords – they’re asking AI who to trust. To be discoverable today, you need three things:
→ Authentic citations – You’re trusted and cited by credible sources across the wider search landscape and beyond
→ Customer-isation – You’re talking to the right people with useful, relevant content
→ Consistency – You’re regularly publishing and being recommended
→ Technical – Your site is easy to read by AI, search engines and customers
Earned visibility in practice
The theory Discoverability today means being easy to find – when someone’s looking for you, and when they’re looking for someone like you. That takes more than a good profile. You need to show up in the sources AI and humans trust: articles, podcasts, LinkedIn and more. When you’re cited in the right places, speaking your customers’ language, and showing up consistently, you become findable and credible.
In practice We start by scoring how discoverable you are right now – where you’re showing up, what’s missing, and what’s working. Then we build a plan: sharpen your messaging, get you cited in the right places, and create content that speaks to your actual customers. We manage your presence across social, media and more – so your customers are finding you when they are looking.