Email is one of the most effective ways to create a regular touchpoint with your clients and potential customers, but it can be difficult to get right. Creating a template and sending it to all your contacts can do more harm than good. To deliver results when it comes to email marketing you must understand your audience and refine your approach to your wider business goals.
We deliver strategic email campaigns designed to elevate your credibility in your industry, drive engagement and traffic to your site, as well as generate leads.
What we can do for you
When it comes to email marketing, we offer a full suite of services, from newsletters to triggered comms and more. We can help with devising a bespoke plan, designing creatives, implementing testing to optimise each send and more. We believe in an integrated approach to comms so we will always align your email comms with wider marketing activity.
A bespoke plan
Every business is unique. By taking the time to understand your wider business goals, we can devise a email marketing strategy that drives tangible results.
As part of our proposed plan, we will design an email creative that speaks directly to your audience, reflects your tone of voice, and drives engagement and results.
An excellent creative is nothing without an engaged and targeted audience. We will ensure your database is the strongest it can be, migrating contracts from any email lists you have.
Testing and optimisation
We will be dedicated to optimising each campaign, carrying out testing wherever possible with the aim to uncover new insight and learnings which can be incorporated into every send.
Wherever possible, we will always seek to uncover learnings from the results we drive through email marketing activity and keep you up to date with efficient reporting and next steps.
Looking for expert help? Book a free consultancy session
If you’re looking for help with your email marketing, we offer a free 30 minutes session with one of our experts for whatever you need – whether you want to discuss your existing strategy or brainstorm new ideas, get some expert input for free
When it comes to our email marketing results – we let the numbers do the talking
We set benchmarks based on industry standards and consistently exceed these for clients
We regularly deliver results that significantly outperform previous records
Through optimised creatives, and ongoing testing, we’ve seen open rates of over 40% and CTRs of over 10%
Email marketing meets SEO and content marketing
When it comes to email marketing , our approach is always focused on integrating each campaign with your wider marketing channels. Taken together, these steps will raise awareness of your business amongst the right people and elevate your credibility in your respective industry.
When you work with YOURS SINCERELY , we will build bespoke strategies that deliver tangible results across both comms and marketing KPIs.
Why email marketing?
Small or large, email marketing works for businesses. While large scale marketing campaigns will bring a big impact, these will require a big budget. Email is one of the most cost-effective ways to reach the largest number of potential clients and customers.
We understand businesses
But let’s be clear: we aren’t about quick-fix marketing on a budget. But we do understand that businesses must use their time, money, and resources wisely. Email marketing allows businesses to target specific audiences with their strategic content and messaging, improving their chances of generating qualified leads who are likely to be interested in their products or services.
Our email marketing campaigns helps businesses maximise their time and resources while boosting their return on investment.
Our other digital marketing services:
- Marketing strategy
- Content marketing
- Digital marketing
- Event management
- Social media management
- Search Engine Optimisation (SEO)
- Pay Per Click advertising