How To Stay Resilient In Marketing: Overcoming Lead Generation Struggles

Marketing and resilience go hand in hand; Maintaining a positive and resilient outlook can be the winning ticket to achieving your business goals and generating leads. Within this blog, we will discuss how introducing the concept of resilience can help you overcome lead generation struggles, alongside insights from resilience and wellbeing expert Chris Hardy, co-author of our guide.

The significance of lead generation strategies

With 53% of marketers stating that they allocate more than half of their budget to lead generation, the importance of having an effective strategy and driving results is evident. Implementing a marketing plan that delivers a regular flow of new leads is essential to a healthy sales pipeline and, often, a key factor in determining whether a company achieves its commercial goals.

Generating a constant flow of leads is a difficult task and, as a result, sometimes keeping motivated can also be a challenge. Implementing resilience as a tool can help you manage this stress whilst focussing on delivering what’s on plan when it comes to marketing.

Why is it important for Senior Marketing Leads and CEOs to maintain performance and morale?

High morale across a marketing team is essential, and often goes hand-in-hand with generating results (e.g. leads). When identifying and reaching out to prospective clients, maintaining a positive outlook is essential, as it helps you to be open minded and on the lookout for new opportunities, even when you’re not seeing results. However, a lack of energy can be the ultimate challenge when it comes to lead generation. 

Lead nurturing requires personalised and timely interactions; If a marketing team is not in a positive mindset, it may be harder to spin all the plates needed to get results. Taking a look at the bigger picture, and what it is you are trying to achieve as a company, may re-centre your team and motivate them to create wins.

Staying visible to potential clients

If a potential client may not have the immediate ability to invest, continuing to promote your business as a leader in its field through consistent marketing efforts is of utmost importance. Maintaining visibility to potential clients allows for opportunities to reconnect with them in the future. 

Social media’s role in your marketing plan can also be a little challenging. Reaching potential leads on social media requires a strategy that is open to change; Updates in technology and algorithms often means that a marketing strategy that worked really well a couple of months ago, may already not be as effective. 

Investing in emerging channels and platforms can provide your content with an additional edge. If the platform is particularly small at the start of its existence, it allows for a creative approach, as there is not yet a rulebook for success. The best approach usually requires starting off small and being prepared (and happy to) fail. Spend time figuring out what works and then develop a strategy that accounts for growth and scale as the platform expands.

Potential positive outcomes of building a resilient marketing team

By implementing resilience, not only will teams be more confident in overcoming challenges, they will find themselves embracing them as tools for learning. A team that isn’t afraid of challenges is more likely to take risks and try new things, without fear of failure. In a constantly evolving market, new strategies are essential when trying to generate new leads. Marketing heads and team leaders that promote resilience amongst their teams are more likely to develop a workplace culture that praises proactivity, which will help to develop creative marketing strategies, as well as effective communication when nurturing leads.

To learn more about successfully pairing resilience with your marketing efforts, download our guide: ‘How To Stay Resilient In Marketing: Overcoming Lead Generation Struggles’, in collaboration with Chris Hardy.