Agency alliance launches to help brands stand out in AI search answers

Yours Sincerely and Noble Performance claim first mover advantage with the launch of Earned Visibility

PR experts at Yours Sincerely have joined forces with SEO specialists Noble Performance to launch a product designed to measure and boost brand visibility in AI search answers – including ChatGPT, Perplexity and Google AI Overview. 

The product, called Your Earned Visibility Score™, audits a brand’s presence online, provides a benchmark score and creates a bespoke plan of activity to improve how visible a brand or business is in AI search answers. Crucially, it provides a tangible metric for PR coverage, something which has been notoriously hard to measure. 

“This is a transformative time for PR. Everyone is talking about the impact of AI search on the PR industry, but as far as we’re aware, we’re the first PR agency to offer clients and prospects a comprehensive way of measuring it,” said Dominic Baliszewski, co-founder at Yours Sincerely. “We realised last year that the SEO expertise within Noble Performance, combined with the PR knowledge and experience at the heart of Yours Sincerely, is a winning combination in this new era, and we’ve been working on the idea ever since.”

Your Earned Visibility Score™ combines technology and processes developed by both agencies, along with a series of third-party platforms, to get a real-time, objective view of a brand’s visibility in AI search answers. It starts by scoring how discoverable a brand is – where it’s showing up, what’s missing and what’s working. Then, the team builds a plan to sharpen messaging, get a brand cited in the right places and create content that speaks to the right audiences.

Kate Sikora, managing director at Noble Performance, said: “It’s a great partnership – our SEO brains and Yours Sincerely’s PR brawn is the ideal way for us to help clients address the challenges of showing up in AI search. 80% of us now rely on AI search results, so the need is very much there for brands to be visible  where people are searching for them.”

As an introductory deal, Yours Sincerely is offering a free Earned Visibility Score™ throughout October and November (normally £995) – for more information, contact earnedvisibility@yourssincerely.online.