Media Training Workshop
Whether it be a TV, radio or print interview with news media, handling a Q&A session at a major industry conference or simply delivering a company update – being able to land your core messages, handle difficult questions and truly engage an audience is an essential skill for any business leader.
The Y.S Media Training Workshop will give you the essential skills you need to deal with any opportunity.
Find out moreKey outputs and skills
◉ How to prepare for a media interview
◉ How to land a key message
◉ Easy tricks and tips to come across in a relatable and engaging manner
◉ How to deal with difficult questions
◉ Techniques to turn nerves into an asset
This session is particularly beneficial to senior business leaders who are likely to be a media spokesperson for a business, or anyone wanting to upskill in how to handle difficult questions and craft messaging that delivers. The workshop can be run either one-on-one or with a small group (up to three people).
The YS team has delivered media workshops, presentation training and messaging sessions for a range of businesses across a variety of sectors.
Location & Preparation
The workshop runs either as a half day or full day session and can be run on-site at your offices. Y.S is also able to arrange an off-site location where needed. There is no preparation needed ahead of this workshop other than to provide Y.S with wider context of the business and needs of attendees.
Find out more
“I thoroughly enjoyed Yours Sincerely Media Training session. The mix of theory and practical exercises really helped to refine my technique. The team set up some great practice sessions with current journalists and I left feeling well prepared to land my points and manage questions.”
Session format
The full day session will prepare you for all forms of media (TV, print, radio) as well as general presentation skills, with a typical agenda including:
◉ Introduction and overview – Looking at the day ahead
◉ Goal setting – Establishing clear, specific and bespoke goals for your session
◉ Exercise: Your first TV segment – Recorded mock broadcast interview on your chosen subject
◉ Skills workshop: Preparation and core messages – How to properly prepare for any interview and honing your key messages
◉ Exercise: Print journalist interview – A full mock interview from an experienced national journalist
◉ Exercise: Radio panel – A chance to experience what it’s like appearing live on air
◉ Skills workshop: Bridging techniques and soundbites – How to handle difficult questions and how to bring any question back to your core messages
◉ Reviewing your TV segment – Playing back footage with detailed feedback
◉ Exercise: Broadcast interview and soundbites – Bringing together your knowledge and putting into practice
◉ Review and wrap up
The full workshop can be condensed to a half day session, covering core skills and focusing on broadcast, this would cover:
◉ Introduction and overview – Looking at the day ahead
◉ Goal setting – Establishing clear, specific and bespoke goals for your session
◉ Exercise: Your first TV segment – Recorded mock broadcast interview on your chosen subject
◉ Skills workshop #1: Preparation and core messages – How to properly prepare for any interview and honing your key messages
◉ Skills workshop #2: Bridging techniques and soundbites – how to handle difficult questions and how to bring any question back to your core messages
◉ Reviewing your TV segment – Playing back footage
◉ Review and wrap up