Empowering a financial tech brand to sound as smart as it is

Moneyhub is a leading data and payments platform that helps businesses unlock the power of Open Finance. Their technology enables smarter financial decisions by giving people and companies control of their data – and the insights that come with it.

They asked us to help sharpen how their story was told, both through the voices of their senior team and across their marketing foundations.

Moneyhub wanted to:

• Build the personal brands of the senior leadership team.
• Define and articulate Moneyhub’s proposition in plain, human language.
• Refresh the tone of voice and core marketing copy across the website and email flows.
• Create consistency between what the business said and how its leaders showed up online.
• Coach the senior team on thought leadership and LinkedIn content strategy

We built a personal brand framework for the senior team, helping them define their unique points of view and the stories that would make their expertise resonate beyond technical circles. Alongside this, we developed a refreshed marketing foundation that linked brand purpose with everyday communication – from the website and proposition through to email journeys and tone of voice.

In practice, delivery included:

• Workshops to define leadership positioning and key themes for public engagement.
• A new tone of voice and messaging hierarchy that captured Moneyhub’s authority, warmth and innovation.
• Re-writing website and email copy to translate complex financial ideas into simple, human language.
• Supporting the team with ongoing personal brand coaching and content planning to bring the new narrative to life online.