Fully-integrated outsourced marketing with Shopiago
Shopiago is part of World of Books Group and was born from an idea to build out technology that enables charities to research, value and list preloved items quickly and easily. Major charity retailers soon realised they were on to something special, and now Shopiago is used by leading charities across the UK – including the British Heart Foundation and the British Red Cross – to supercharge their online sales.
To keep up with their fast business growth, Shopiago onboarded the Y.S team as a reliable, outsourced marketing partner with the aim to increase brand visibility, generate new leads and unify Shopiago product teams.
We worked with Shopiago on a strategic marketing plan, setting up a new CRM system to create a fully accountable lead generation process to track new business. This gave Shopiago visibility of their customer lifecycle from first contact, through to the sales cycle and on to ongoing customer engagement and retention.
Beyond that, to increase brand awareness, we developed an inclusive strategy that worked to synchronise all marketing channels with the same aim. We began by first creating a wealth of informative content with Shopiago. This library of content was used to sell media-worthy stories, create consistent and regular organic and paid social content, and also inform six-weekly newsletters.
Shopiago quickly saw a 1076.47% increase in website sessions and a sustained level of traffic to the website over the following months. YS has worked with Shopiago to optimise the content, conducting keyword research and also mapping out the structure of the planned new website.
As their outsourced marketing team, we’ve been trusted with various CRM projects over the last few months in addition to our retained work. One of which was to automate the follow-up of new business enquiries and allocate them to the right team member. Since turning it on, we have seen a 15% increase in conversion rates, and no contact has gone without a follow-up.
In the last 12 months of working with Shopiago we have… our results
Uplift in new contacts across all channels
In 60% of target publications
Uplift from paid social campaigns
Increase in LinkedIn following
“I’ve worked with a lot of Marketing Agencies in the past but Yours Sincerely really does stand out as one of the best. The team at Yours Sincerely feel like they are an extension of our internal team – which is exactly what you want from an Agency. They are always coming up with new ideas and suggestions to help our business grow. I particularly love the quality of the content they produce for our press releases, blog posts and Social Media. They turn things around quickly for us and nothing is too much trouble.”