Working with Futureheads to take marketing to the next level

The Challenge

Futureheads is a leading tech recruitment business working to build teams for some of the UK’s most exciting tech-led businesses. Futureheads engaged Yours Sincerely to act as their external marketing team, with the aim to take their marketing to the next level, re-engage with their existing users and bring the Futureheads brand to a whole new audience.

The Plan

Working directly with the Board and Senior Leadership Team, Yours Sincerely initially worked with Futureheads to develop a detailed marketing strategy. This strategy built on their existing plans, whilst also activating new ways of working to supercharge marketing efforts. What’s more, and crucially in terms of delivery, this strategy was built specifically to deliver against the wider business’s commercial objectives.

Following this, a detailed channel plan was built and YS began delivering against this, acting as Futureheads marketing team. Tactics implemented spanned the digital spectrum, including everything from content marketing, email, paid search and social, to PR, digital events and more.

The Results 

Within 12 months of working together we had..

  • Social media – Grown their LinkedIn audience to over 32,000 followers
  • Email marketing – Delivered record newsletter engagement – 55% higher than the previous year
  • Digital events – Launched a raft of digital-focussed marketing events in response to changing market conditions – a first for Futureheads
  • Content marketing – Driven over 20,000 unique views across content – new audiences to the Futureheads site

What Futureheads said:

“We chose to work with YS as they really understand our business, our wider strategy goals, and what we are trying to achieve. Within the first three months we saw our social KPIs jump more than our total goal for the previous year, and have continued to see similar successes across a number of channels. As the business landscape has changed, they’ve adapted with us, continuing to add value and their expertise. We very much see the team at YS as part of the Futureheads team and would recommend them to anyone.”

Be Kaler Pilgrim – Founder, Futureheads

If you are looking to supercharge your marketing strategy this year, we’d love to help.