Working with Futureheads to take marketing to the next level
Futureheads is a leading tech recruitment business working to build teams for some of the UK’s most exciting tech-lead businesses. Futureheads engaged Yours Sincerely to act as their external marketing team, to take their marketing to the next level, re-engage with their existing users and bring the Futureheads brand to a whole new audience.
Working directly with the Board and Senior Leadership Team, Yours Sincerely initially worked with Futureheads to develop a detailed marketing strategy. This strategy built on what was previously in place, whilst also activating new ways of working to supercharge marketing efforts. What’s more, and crucially in terms of delivery, this strategy was built specifically to deliver against the wider businesses commercial objectives.
Following this, a detailed channel plan was built and YS began delivering against this, acting as Futureheads marketing team. Tactics implemented spanned the digital spectrum, including everything from content marketing to email to paid search and social, PR, digital events and more.
Within three months, YS had delivered:
- Social Media Following – An increase in social following that exceeded the total stretched target for the previous year – growing following by over 4,000
- Record newsletter engagement – 55% higher than previous year’s average performance
- Digital events – Implemented a raft of digital-focussed marketing events in response to changing market conditions – a first for the business
- Content marketing – Over 16,000 unique views across content, driving new audiences to the Futureheads site
What Futureheads said:
“We chose to work with YS as they really understand our business, our wider strategy goals, and what we are trying to achieve. Within the first three months we saw our social KPIs jump more than our total goal for the previous year, and have continued to see similar successes across a number of channels. As the business landscape has changed, they’ve adapted with us, continuing to add value and their expertise. We very much see the team at YS as part of the Futureheads team and would recommend them to anyone.”Be Kaler Pilgrim – Founder, Futureheads