Fathom
Establishing Fathom as global experts
Fathom is an academic-led flood modelling business that is on a mission to create the most comprehensive flood risk map of the entire planet. As a Bristol business with global ambitions, Fathom approached Yours Sincerely to help establish them as the experts, with the ultimate aim of introducing them to new audiences and generating new business.
The Plan
A six month initial plan was put together – kicking off with a messaging workshop to decide how Fathom should introduce themselves to the world and then moving onto integrated marketing and PR deliverables. The plan was to push for commentary, opinion and thought-leadership in target media, grow their social profile and capitalise on events designed to start new conversations with potential clients and cement Fathom as the leading experts in the field.
Within 12 months of working with Fathom we had…
Press office
80%Secured coverage in 80% of target titles
New business
WinsGenerated new business conversations as a result of targeted PR
Marcoms
10%Achieved Marcoms click through rates of over 10% – three times the industry average
Social media
200%Grown their LinkedIn following by 200%
“We were recommended to work with YS and chose them based on the combination of PR and wider marketing expertise they offer. In our first year of working together, YS were able to land coverage in almost all of our target publications, including both comments and full features, implement email marketing for the first time and make a big impact on our social performance. We have even had target clients proactively getting in touch with us directly following coverage! “
