Promoting Fathom as global experts

The Challenge

Fathom is an academic-led flood modelling business that is on a mission to create the most comprehensive flood risk map of the entire planet. As a Bristol business with global ambitions, Fathom approached Yours Sincerely to help establish them as the experts, with the ultimate aim of introducing them to new audiences and generating new business.

The Plan

A six month initial plan was put together – kicking off with a messaging workshop to decide how Fathom should introduce themselves to the world and then moving onto integrated marketing and PR deliverables. The plan was to push for commentary, opinion and thought-leadership in target media, grow their social profile and capitalise on events designed to start new conversations with potential clients and cement Fathom as the leading experts in the field.

The Results 

Within 12 months of working together we had..

  • Press office – Secured coverage in 80% of target titles
  • New business – Generated new business conversations as a result of targeted  PR
  • Email marketing – Achieved Marcoms click through rates of over 10% – three times the industry average
  • Social media – Grown their LinkedIn following by 200%
  • Social media – Delivered 188% growth in monthly impression on twitter

What Fathom said:

“We were recommended to work with YS and chose them based on the combination of PR and wider marketing expertise they offer. In our first year of working together, YS were able to land coverage in almost all of our target publications, including both comments and full features, implement email marketing for the first time and make a big impact on our social performance. We have even had target clients proactively getting in touch with us directly following coverage! “

Gavin Lewis – Commercial Director, Fathom

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