Moonraker

Working with Moonraker VFX to drive Engagement, Reach and Followers

The Challenge

Moonraker are a multi-award-winning VFX studio based in Bristol. They approached YOURS SINCERELY to help grow their profile in the visitor attraction space, as well as their established name in the broadcast industry.

The Plan

To achieve this, an integrated plan was put together incorporating social media channels, reactive and proactive press outreach, quarterly campaigns and targeted industry awards and events. The objective was to elevate the Moonraker brand within the wider attraction industry by growing Moonraker’s digital presence as well as their exposure in core media titles, whilst simultaneously increasing awareness amongst existing audiences in the broadcast space. Ultimately with a view to drive new conversations that would result in new business.

The results 

Within 12 months of working together we had..

  • Press office – Secured coverage in multiple target titles across broadcast and attraction press, achieving an press reach of 2.2 million and a twitter reach of 617k 
  • New business – Generated new business conversations as a result of targeted  PR
  • Social media – Grown their LinkedIn following from 100 to 3,100 – this equated to a 900% increase
  • Social media – Delivered 542% growth in monthly impression on LinkedIn

What Moonraker said:

Working with Yours Sincerely has been a great experience all round. The agency has really helped tailor and grow the Moonraker brand, not only across existing but also new target audiences. In the last 6 months, we are delighted to see our LinkedIn following increase by over 300% as well as be featured in some fantastic articles across industry press. We would highly recommend Yours Sincerely to any business wanting to take their PR and digital marketing efforts to the next level – a great team and agency.

Jon Grafton – MD, Moonraker VFX

Want to hear more about how we could take your marketing to the next level? We’d love to hear from you.