Working with Moonraker VFX to drive Engagement, Reach and Followers

The Challenge

Moonraker are a multi-award-winning VFX studio based in Bristol. They approached YOURS SINCERELY to help grow their profile in the visitor attraction space, as well as their established name in the Broadcast industry.

The Plan

To achieve this, an integrated plan was put together incorporating social media channels, reactive and proactive press outreach, quarterly campaigns and targeted industry awards and events. The objective was to elevate the Moonraker brand within the wider attraction industry by growing Moonraker’s digital presence as well as their reach and exposure in core media titles, whilst simultaneously increasing engagement rates with existing audiences in the broadcast space. Ultimately with a view to drive new conversations that would result in new business.

The results 

Over the first six months of working with Moonraker VFX we saw:

  • Coverage secured in 6 target titles within the first 6 months, achieving an industry press reach of 544k and twitter reach of 280k 
  • Growth in average LinkedIn engagement of 92% 
  • Increase in LinkedIn following by 331%

What Moonraker said:

Working with Yours Sincerely has been a great experience all round. The agency has really helped tailor and grow the Moonraker brand, not only across existing but also new target audiences. In the last 6 months, we are delighted to see our LinkedIn following increase by over 300% as well as be featured in some fantastic articles across industry press. We would highly recommend Yours Sincerely to any business wanting to take their PR and digital marketing efforts to the next level – a great team and agency.

Jon Grafton – MD, Moonraker VFX

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