Top 11 E-commerce PR Agencies In The UK (2025)
Picking the right E-commerce PR agency isn’t easy.
A simple search on Google gets you about 123,000,000 results.
On top of this, we hear so many horror stories that once the contract is signed, the results the agency claimed they would get aren’t delivered.
So to help you avoid these nasty surprises, here’s our list of the UK’s top 11 firms to ensure you can bag the best results.
We’ve broken it down into integrated, creative, and digital e-commerce PR and marketing agencies. So no matter what type of agency you’re looking for, we’ve got it covered.
What makes a top e-commerce PR agency?
This question was front of mind when making this list, so we thought we’d break it down for you.
We knew looking at which agencies are ranking on the first page of Google or for their reviews just wouldn’t cut it. Instead, we created the list based on the scroll-stopping, purpose-driven campaigns which are actually getting results.
To whittle down the results, here’s what we looked out for:
- Case studies. Has the agency successfully delivered work in your sector, and with brands of a similar size?
- Passion for clients. Does the agency demonstrate a clear passion and enthusiasm for the client campaigns it is working on? Has it fostered a team of talented and experienced individuals who are dedicated to campaign objectives?
- Client retention. Check if the agency is retaining its clients, as this means it is consistently providing high-quality work and is a trustworthy partner.
- Finger on the pulse. Is it clear that the agency is ahead of the curve on e-commerce PR trends? Having an agency which responds in a timely and effective way to industry developments is critical in a fast-paced media landscape.
- Communication. Does the agency respond promptly to your questions? Pay attention to communication during the proposal stage, as this gives you valuable insight into what the agency is like to work with.
- Ambition and energy. Is it clear the agency has gone above and beyond to win your business? Is the proposal tailored to your objectives, and are the ideas innovative and carefully thought out?
Most importantly, make sure you trust your gut instinct.
So now you know what should be on your radar, let’s jump into our list of the best e-commerce PR agencies in the UK.
Top Integrated E-commerce PR Agency
1. Yours Sincerely PR and Marketing
You guessed it – it’s us!
With extensive experience in the sector, we are recognised as one of the UK’s leading e-commerce PR agencies. We have worked with top-performing UK and International brands; from pre-loved online retailer World of Books, to MoneySuperMarket Group.
Social – We provide comprehensive social media support for retail brands, ranging from an upfront review to full management and everything in between.
Press office – Offering a full-service press office function is our bread and butter, and we work with clients to offer the full suite of this capability. Our growing media contact book means we can establish businesses as the go-to experts for comment, insight, and expertise across local, national, as well as e-commerce trade press.
Campaigns – We are experienced in creating, building, and delivering campaigns that generate cut-through coverage for major commercial brands through effective and purpose-driven storytelling.
Essentially, we stand out by combining data, performance, and creativity to deliver significant ROI for e-commerce brands.
Other stats about us:
- We are based in Bristol, and work with both UK and international brands.
- We employ a team of experts across social, paid, creative, influencer, and press.
- We are the integrated, creative agency behind some of the top UK e-commerce brands.
If you’re interested in working with Yours Sincerely,
Or, to learn more about what we do, you can find more details here.
Top Creative E-commerce Agencies
2. Mischief PR
Mischief PR is an innovative PR and communications agency working with major clients such as Dove and Just Eat, intertwining creativity with purpose. Its clients benefit from impactful campaigns, using tactics from celebrity partnerships, to compelling storytelling to drive social change.
The London-based agency specialises in digital PR, influencer relations, and social media strategy to craft award-winning campaigns.
3. Zeno Group
Zeno Group delivers disruptive and bold PR campaigns for its global clients, working with major e-commerce brands such as PepsiCo, Unilever, and Samsung.
Based in London, the firm is known for data-driven storytelling, using consumer insights to inform its hard-hitting campaign strategies.
4. Hope & Glory PR
Award-winning Hope & Glory has worked with major e-commerce consumer brands, from IKEA to Uber Eats.
It is known for high-energy campaigns that engage consumers and challenge conventional approaches, helping brands stand out in crowded markets, from show-stopping media stunts to newsjacking.
5. Full Volume PR
Manchester-based Full Volume has worked with a wide range of major UK online retailers including Tesco, ScS, New Look, and Ann Summers. It crafts integrated campaigns to create change for brands and uses tactics such as:
- Media relations
- Events
- Social media
- Digital PR
- Influencer Marketing
Top Digital E-commerce PR Agencies
6. Jargon PR
Jargon PR is an award-winning media and corporate communications firm with offices across the UK. It specialises in public relations, corporate positioning, and digital marketing and works with major retailers and manufacturers across both B2B and B2C campaigns.
7. Motive PR
Nottingham-based Motive PR specialises in e-commerce digital marketing and works with leading brands such as Online Bedrooms and Muscle Food.
As a specialist e-commerce agency, it creates high-impact campaigns and strategies that focus on bringing traffic and quality links from trusted media sites.
8. Honcho
Honcho, winner of the 2024 UK Digital PR Awards, has worked with leading e-commerce clients including Eflorist and Simple Be USA.
The Hertfordshire-based agency specialises in digital PR, SEO, and paid media.
9. Hotwire Global
Hotwire Global is an international PR agency with an expert team based in London who deliver high-quality communications strategies for commercial and retail brands.
With more than twenty years of experience, the firm is focused on helping brands achieve success in their PR, communications, and marketing, working with the likes of Ebay, Meta, and Adobe.
10. Context Public Relations
Cheshire-based Context Public Relations specialises in tech PR and goes beyond traditional press outputs to create comprehensive campaigns for clients, building in social media, infographics, videos, and events.
It has worked with e-commerce clients such as leading SaaS platform User Zoom, and Maginus, which provides enterprise-level software and services for wholesale distribution, e-commerce, and retail businesses.
11. Reflect Digital
Kent-based Reflect Digital is a leading performance marketing agency, which supports global brands by offering expertise in specialist areas such as:
- Shopify SEO
- Multilingual SEO
- Mobile first SEO
- Online buyer behaviour
- E-commerce PPC
Why Should You Hire One Of The Best E-commerce PR Agencies?
So many agencies are not getting the results they initially promised, and we believe your organisation deserves better.
Working with one of the best agencies ensures your money is working as hard as possible.
If you want to see if we’d be a good fit, don’t hesitate to get in touch.
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