Working with Hurricane as their outsourced marketing team
Hurricane is a multi award-winning video marketing agency, delivering standout video content and campaigns for global brands, including VOLVO, COSTA, , AXA, SHELTER and World Food Programme. As a Bristol-based agency with international growth plans, they reached out to us at Yours Sincerely to work with them as their marketing partner. The goal was to integrate with the business and team to drive traffic and generate leads. This initially led to the happy problem of creating more work for the business development team, so YS streamlined and automated their sales process.
THE MARKETING PLAN
An integrated marketing channel plan was put together – kicking off with a revision of their existing channels, such as social, email and on-site content. We also introduced a bespoke digital approach for the management of Hurricane’s website, SEO and paid social. Another key area of focus was to identify target industry events for their MD to attend as an authority in the video space. Following these events we were able to automate the follow up email comms to maximise any conversion potential. As their outsourced marketing team, we also submitted the Hurricane media team for awards for some of their flagship projects. The overarching plan was to streamline their B2B marketing efforts, with the ultimate goal of generating leads. After three months of working together, additional time was added into the plan to automate their sales process via the set up of a CRM system and to elevate their paid social activity.
In the last 6 months of working with Hurricane we have…our results
Delivered 138 leads via digital channels
Secured wins across 5 industry awards
Secured speaker opportunities at 3 target industry events
“Yours Sincerely are an incredibly talented team who have raised the bar for our marketing.”
work with us Ready to get started?
Want to know more about how we could work as your outsourced marketing team? Get in touch. We’d love to hear from you.