The Sole Supplier
Working with The Sole Supplier to elevate their B2B marketing
The Sole Supplier is Western Europe’s largest sneaker platform, bringing 3 million monthly users the latest deals from over 100+ retailers. As an e-commerce business with high growth plans, they approached Yours Sincerely to elevate their B2B marketing – with the three objectives of helping to drive new business with potential partners, to grow their LinkedIn presence and to attract new recruits.
THE PLAN
A plan was put together – kicking off with a bespoke LinkedIn social strategy centered on three core pillars that would help work towards their objectives. The plan was to bring the ethos and values of The Sole Supplier brand to life and share key business milestones and partnerships, while presenting The Sole Supplier as the go-to industry experts in all things sneakers. This was to be activated through a video-first strategy, backed up by reactive and engaging content and posting.
Within 12 months of working with The Sole Supplier we had… our results
Following
61%Grown their following from 2,000 to 3,500 with solely organic LinkedIn posting
Engagement
13.5%Achieved monthly engagement rates of over 13%
New recruits
WINSNew awesome team members joining specifically due to LinkedIn activity
