When looking to resource PR and marketing activity - whether it be a short-sharp campaign, ongoing brand building work or something else - one of the most important questions is how you resource this. This decision often comes down to whether to hire in-house, work with an agency or a combination of both. As an agency ourselves, you may think we’d always recommend working with an agency over and above hiring in-house. This couldn’t be … Continue reading Why choose an agency over in-House?
Aldi have never been afraid of bold and out-of-the-box marketing. You just have to revisit their early TV ads that blatantly, and somewhat controversially, compared mainstream brands’ products to their cheaper and almost identical alternatives. This month Aldi were at it again, giving us all a lesson in how reactive social media, mixed with the right dose of controversy, can generate some electrifying noise around your brand. We also saw how, as a competitor, with … Continue reading 5 social media takeaways from Aldi’s #Aldi30thBirthdayParty campaign